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CAM Therapy Portfolio Optimisation

The choice of therapies which make up a clinics portfolio can be fine tuned to increase profits.

The following are a few of the factors which affect the choice of therapies in the mix.




  • Therapy profitability varys greatly
  • Positioning on the therapy price range (premium pricing - low cost pricing)
  • Competition
  • Availability of therapists in the local marketplace
  • Optimum number of therapies, the more therapies you have
    • more difficult to manage
    • more difficult for the customer to understand
    • more difficult to administer


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